Buzz Interviews Amy Robinson of Tiny Fox Creative
I found a love for graphic design at 24 when I decided to make my own wedding invites (2009). I honestly had no idea that what I was doing was graphic design and over the course of the year (2010), I found myself becoming more interested in it.
I graduated from Glendale Community College in the spring of 2011, and by the fall I was enrolled in the design program at the Herberger Institute of the Design and Arts at Arizona State University (ASU). I immersed myself in the program finding out that graphic design was, and is, more than just putting pretty pictures together, but that design could literally create change in the world.
My third year in the design program was when this all became clear to me. Our class was assigned a rebranding project for an Arizona local nonprofit; Circle the City – a homeless respite center that addresses all facets of homelessness through medical and holistic care. They had a wonderful mission, but a very minimal budget, which is why they requested the help of the design students from ASU. My team and I became so connected to the mission and purpose of Circle the City. We learned that by assisting them in their design work and rebranding, that donors, doctors, and volunteers would be more likely to trust Circle the City, believe in their mission, and aid the nonprofit in connecting with other volunteers who held the same vision.
I quickly realized that I could make a difference for other nonprofits and small businesses in the same position as Circle the City. Most small businesses and nonprofits leave graphic design as the last thing on their budgetary priority list or even off of it completely. I started Tiny Fox Creative to give those small businesses and nonprofits a helping hand to launch their passion and have a great visual brand from the beginning setting them up for success. I partner with them to cultivate a well designed brand (not just a logo) that will be genuine, organic, and one of a kind that establishes an identity that stands the test of time.