Meet Odette Fernandez Lopez of Odette Photo+Art
My name is Odette, and I am Cuban. I came to this country some years ago, with the dream of studying and working. In my previous life, I was a professor of English and translator at a university. When I got to the US, the entrepreneurial bug bit me. I have a wonderful family and incredible friends who inspire me to be the best version of myself.
At first, I didn’t know anything about running a profitable business. When you are a solopreneur, you wear way too many hats. Becoming an entrepreneur and artist has been a journey. As a result, I have spent countless nights studying business, marketing, and sales.
Learning is a never-ending process. My grandfather used to say that knowledge takes no space, and that’s my mantra.
Odette Photo + Art was born in 2017. I started photographing my friend’s children on the weekends, and then, one day, it was not a hobby anymore.
Today, I am a portrait photographer, and I specialize in family and brand photography.
I started with family photography. There is something extraordinary about being invited into a family to document who they are. But there is also a need for businesses everywhere to create a brand that clearly communicates why they do what they do.
I also co-founded Utility Avenue: a community marketplace where entrepreneurs can sell and buy services without an intermediary. It is a noble project that has the potential to help freelancers make more money easily. It is available at www.utilityavenue.com and it has provided great results. The best part about this project is that we get to serve and help others, and we have created a team that has become family.
Success is doing something consistently until you achieve the desired results.