The story behind Deaf Clothing starts 10 years ago. When I went to college, I was really an introvert. You would only see me out with friends, then i’d be the one that kept to myself. Music is what helped me break out of my shell. I decided to become a DJ. During the same time I made this decision, I became a homeless college student living out of a Motel 6. Half of the time I didn’t know where my next meal would come from. All of my friends were thriving and I was stuck, so I went into hiding to figure out who I was and what my purpose is. One day my friend Fletch asked me what “Deaf” means to me and all I could say was “Don’t Ever Accept Failure”.
When I came back on the scene, I had new energy and focus. Success started to come as a DJ becoming the first official DJ for LSU, signed with a label, club residencies, and join the radio station as On-Air Personality and mix-show DJ. Every show I ended my set with “Don’t Ever Accept Failure”. People started coming up to me telling me how my mantra was helping them in life. It was weird hearing that, but people encouraged me to keep sharing my story. They would even ask if I had shirts for sale. I knew I wanted to expand my portfolio so I got into real estate in Louisiana and Texas which helped investing into my brand. Then I received a call from the Harlem Globetrotters offering me a position to be their DJ/Show Producer. While touring, I worked a silent plan, invested into my personal brand and apparel.
The message behind the name was helping more people than I realized. It wasn’t until a friend messaged me on Instagram one day asking how much money do I owe 50 Cent. He sent me a post from his personal account where he just purchased some jewelry then flips the camera around and he’s wearing one of my shirts saying “Don’t Ever Accept Failure”. I called my business partner and said let’s clean this up. It’s time. Continue Reading Meet James Merritt of Deaf Clothing