Meet Rachel Joseph of Rachel's Brand, LLC
I founded Rachel’s in 2016 after many attempts to find a clean, flavorful and nutritious overnight oat mix in the marketplace. My then fiance, now husband, would always skip breakfast and when I finally made a breakfast he loved, I found myself making overnight oats for him every night. It’s a time consuming process to measure every ingredient out just right, not to mention it’s just not convenient to spend the time night after night after night doing it. Let’s hope in your measuring process you don’t screw something up or run out of one ingredient or your breakfast becomes a flop! I knew there had to be an easier way! This need led me down the path of creating a dry overnight oat mix that checks all of the boxes. It’s Organic, Gluten Free, Vegan and Kosher. Rachel’s leads with a mission to provide consumers with an Overnight Oat Mix made of only premium ingredients with no added sugar or other junk.
The road has been anything but smooth. It’s been a road of twists and turns and highs and lows. I think every food brand founder would agree that none of this is easy or straightforward. You have so many challenges along the way. I did not have a background in food or CPG, so I basically started from ground zero. When I transitioned from my own kitchen to a co-packer and had to commit to larger manufacturing orders, I faced a new set of challenges. To make things cost efficient, I needed to make larger orders…but larger orders meant that more capital was needed to finance the order. That is just a glimpse of how it works…but you can see that as a company grows, they will experience growing pains including financial constraints.
Rachel’s Overnight Oats specializes in easy to make and very customizable overnight oat mixes! The recipes have been carefully crafted in my own kitchen and include superfoods Hemp, Chia and Flax for superior nutritional value offering a good source of protein and fiber in each serving. They offer convenience and nutrition to busy moms, families, college students and on the go millennials. Rachel’s Overnight Oats are versatile and can be heated for a more traditional style oatmeal breakfast or cold soaked overnight for grab-and-go the next day. Rachel’s is a trendsetter in the Overnight Oats category, launching this line of Overnight Oats products even before Quaker and other brands. Our commitment to quality as well as Organic, Gluten Free, Vegan products that are free from added sugar has set us apart from now other overnight oat companies in the space. I am also proud to say that I have not taken on any investment funds to date and still own 100% of the business.
I think success is defined by each person and company differently. All companies have goals and the way they measure success; it could be number of stores, number of sales per week, it could be revenues. As a newly emerging brand, I have tried to set realistic goals to determine success along the way. For my company personally, I look at where I started and where I am today. I can see growth and to me, growth is success in the making.