Meet Jazz Thorpe of Summer Daze Beauty Brand
Summer Daze started as a vision/dream. I can distinctively remember, me and my roommate was having a conversation about our future and I just said it. I said one day I’m going to start my own skin care line. I strongly believe me speaking it and believing in those words, brought me to starting my business.
About two years prior to that conversation, I started mixing natural sugar scrubs and moving towards natural skincare. I noticed that my skin did not work well high chemical contented skin products. My skin would have underlined dark spots and chemical burns that left my face feeling dry and rough. After my initial use of the natural products, my skin started to improve immensely. I noticed little to no bumps every week and my skin kept moisture for days.
During my senior year of college, a lot of people would ask me about my skincare routine. I would tell them that I made my own products, in which the conversation would always end in “Girl, you need to sale that.” So, I took the advice, started researching, and asking questions on the most common issues that people had when it came to their skincare. I wanted to create a company that everyone could relate to. So, on July 7th, 2019, in Macon, GA, Summer Daze Beauty Brand was formed on the basis of creating a natural skincare line for all ages, genders, and ethnicity.
My journey has not been smooth at all. My first struggle was adapting to something new. I’ve always been a science person. I didn’t know a thing about how to run a business or the marketing that goes into it. I spent days and nights researching and taking notes on the ends and outs of it all. With being seven months in, there is still so much that I learn every day.
My second struggle was time management. I currently have a full time job and I’m applying to graduate programs. Most days are busy and full for me. When I first started Summer Daze, it was hard for me to juggle between work and feeding the necessary time into building my business. After elaborating on how to fix the problem, I dedicated my Fridays and Sundays to working on orders and planning for Summer Daze.
My third and last struggle so far has been consistency. These days all businesses thrive off of social media marketing. At first, I thought this would be easy because I’m literally on my phone all day. I learned very quickly that it wasn’t. It takes planning content, making catchy captions, and learning how to interact with your followers. I’ve learned that you have to be consistent with your content to keep your audience intrigued in your product.
I specialize in creating all-natural skin care products. Currently, I offer three sugar scrubs. Honey Suckle, Key Lime Slush, and Coco Surprise. Honey Suckle, our best-seller, is our honey and lemon scrub. It aids in removing dark spots and minimizing acne. Key Lime Slush is our cucumber and lime scrub. It specializes in re-freshening and re-tightening the skin. Lastly, Coco Surprise, our coconut and vanilla scrub. It adds tons of moisture to the skin, leaving our customers with an everlasting glow.
I am most proud of what my brand stands for. Our purpose is to educate and promote natural skincare for all ages, genders, and ethnicity. I feel in the seven months of business, we have done just that. Our customers love our products and they are starting to take a different approach with taking care of their skin. I love to see it.
I like to think of myself as a woman of ethics and an educator. I started this business to help everyone build confidence and value back into themselves through their skin. I use the products myself and tell people of my imperfect journey every day. I don’t just want a success story. I want to build with people. I think that is what sets me apart from others.
To me success is derived from the three D’s. Determination, dedication, and direction. A person who posses these three traits will fight for their dreams no matter how tough it may get some days.
For me, I apply the three D’s to my thoughts and decisions not only towards my business, but towards my personal life.
When I think of my “criteria/marker”, I push towards creating a platform by expanding education to as many people as possible on natural skincare. I want people to understand the importance of skin care and the efficiency and effectiveness of natural products on the skin. I would also love to see my products end up in major retailers, such as Target and Walmart. At that point, I would feel as if I’ve reached my ultimate success.