Meet Ashlyn Leyba of Amplified Social Marketing
For as long as I can remember, I’ve always looked forward to being a mother. I’ve always loved being around children and knew that no matter what career path I chose, I wanted to spend the majority of my time home with my children when the time came.
After deciding to fulfill a career as a teacher, I graduated from Arizona State University in the Spring of 2016 and began teaching 8th grade English that Fall. I loved teaching and loved having the opportunity to work with children. But when my husband and I excitedly found out I was pregnant in 2017, I knew that my time as a teacher would be put on hold once my baby came. Our little Scotlyn was born in January of 2018, and that was the last time I stepped into a classroom for who knows how long.
Anyone who knows me knows that I love working, I always have. So while staying home with my daughter, I quickly grew restless and wanted to find some sort of work I could engage in while still staying at home. Even if it was just a part time gig, I felt the desire to find some work to keep me busy (a different kind of busy than constant diaper changes and feedings). At that time, my step dad asked me if I wanted to run his business’ social media platforms. He owns a local plumbing company and had zero experience with social media, so I gladly helped out. It only took a couple of months for me to fall in love with the world of social media marketing!
From there, I started managing social media for other family members who owned businesses, as I continued taking online courses and gaining more education. If I was going to do something, I wanted to be the best I could be at it!
Several months later I officially started Amplified Social Marketing! I focus on helping business owners reach the masses with their business and brand using social media. I love what I do, and I especially love being able to do it while staying home with my daughter. My business has grown rapidly (thanks to some amazing business coaches!), and I’ve needed to start hiring some help on. I’ve decided that I will always hire other moms to be a part of my team so that I can allow others to stay home with their children and still make a sustainable income. Currently I have a team of four other moms who help me keep Amplified Social Marketing running day to day.
I look forward to growing my business even more so that I can help others learn how to grow their businesses using social media, and most importantly so that I can stay home with my daughter and allow other moms to do the same!
It’s still never been a smooth road. I’m not sure owning a business is ever really a “smooth” road because you’re constantly growing and the economy is constantly changing. My biggest struggles so far have been being able to get in a consistent daily routine with my family and my business. Working from home is difficult, and owning a business with a 2 year old running around is not for the faint of heart. But I find time to work on my business when she’s sleeping, or occupied doing something else. I always want her to know that she comes first before my business, but that’s definitely something I’ve struggled with balancing along the way.
One thing that sets me apart from other companies is that I only employ stay at home moms. When I started this business, I knew I wanted to be able to help other moms stay home with their children while still making a sustainable income. As I mentioned earlier, I currently have four other moms helping me out on my team, and I love it!
Amplified Social Marketing specializes in social media marketing for service-based businesses. We have spent countless dollars and hours testing, learning, revising, and implementing social media marketing strategies, and we want to help others not have to do the same.
We pride ourselves on being able to handle ALL your social media needs. I don’t have set packages people can choose from to use our services. Instead, I always start with a phone call going over the services you’re looking for and helping you identify some marketing needs for your business, and then I put together a customized proposal based on our conversation. Once the proposal is sent over, we schedule another time to go over the details of the proposal and make any necessary changes.
I don’t want people to pay for services that will not benefit them and their company. Here at Amplified Social Marketing we pride ourselves on ALWAYS providing value first to people. We thrive on helping other businesses grow, whether or not they’re paying us to do it!
There are so many different ways to define success. For me, I’d obviously like to see success in my personal life as well as my business. I don’t think there’s necessarily one specific thing I look for to define success. But with Amplified Social Marketing, I suppose there’s a few things that I focus on to measure success.
First, that we are helping all of my clients grow their businesses in a way that is ethical and sustainable for the long run. I pride myself on giving away my “trade secrets” all the time to clients, because I genuinely want their businesses to grow. I feel successful when I know that I am helping people grow their business using social media. When I see their bottom line numbers increase, their social media following increase, their overall engagement increase, and most importantly their sales increase, then I know we have done what they have hired us to do for them.
Another marker I look for to define success within my business is getting more and more inbound leads. Obviously when I first started, all of my clients came from my personal outreach strategies. But now that I have people reaching out to me directly, it reminds me that my name is known in the social media marketing industry by more and more people each day. That’s an exciting feeling!
Lastly, I will feel incredibly successful in my business once I am entirely removed from the day to day of the business, and am able to focus ONLY on “big picture” projects. My team is incredibly helpful and allows me to stay out of the weeds of the business for the most part, which has really been a great feeling. But I know I’ve still got some work to do to make sure I can remove myself as much or as little as I’d like from the day to day grind of the business.
I know there’s several more markers that I feel determine how I view success. But these three really encompass the values I’d like to have within my business and what I’m striving to do to build a successful business.